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Interior & Furniture Design

Sir JJ School of Art

Merit Rank Holder

Fashion Design Technology

 National Institute of Fashion Technology

First batch of NIFT

Institute of Moving Images

Advanced Script Writing
Whistling Woods International

Theatre Workshop
Ekjute Theatre Group

Registered Screenwriter

Registered Film Director


Be it a fabric, mortar or brick walls, a live show, a film story, curating a workshop, designing for a music video, or crafting any artistic and creative project, Shamala Vallury Puneet converts powerful ideas into exceptional visual strengths and creative solutions for all her varied clients, across industries.

Her belief in filmmaking being the ultimate winning outcome of all arts, crafts, and communication; and that education should be experiential made her combine both- and is now an Edupreneur in the field of Edutainment.




Om Suram Artisanz – a creative solutions consultancy


- Training workshops

- Educational modules and content creation

- Cinematic and experiential projects



FOCUS LIVE! Season 3 for TV USA Asia (AsiaStar Broadcasting Inc.) for Talent Acquisition & Guest Coordination. 

TV Asia is the first 24/7 information and entertainment channel for the South Asian community in North America (US, Canada & North America).

2018 - 2020

Script Writer - Researched and wrote the script of the - Biodoc on a renowned Indian Motivator and transformation guru.
Writer & Director (Turmeric films)


2009 - 2018

Script Writer -Registered Screenwriter with SWA [Screenwriter's Association]

Independent Scriptwriter for Hindi feature film scripts, for Turmeric films

Tentatively titled Jabeeli, Paanchaali, When the odds get even, Kainaat, Ahambhramasmi.


Shamala Puneet mentored Indian American poetess, Amy Monde. She also compiled and published ‘THE RESIDENT ALIEN’a collection of contemporary poetry and sketches by this young artist -writer.
Shamala curated the book launch as a glorious event where Padma Bhushan Ruskin Bond, released the first copy amidst intellectuals and artists in Mussoorie. The book launch was dedicated to Padmashri Tom Alter.



Curated the art exhibition “Collage of Colors” – by senior advocate Mumbai high court Shashi Rana .



Co-Scripted and Co-Directed the Limited Docu-series on Indian film director Shyam Benegal titled “Benegal@work” to commemorate 100 years of Indian cinema, for Zee Television
Associate Director & Co-writer.


Whistling Woods Advanced Screenwriting Certified Course



'Be Hindian' a three-day theatre festival celebrating India was curated, organized, produced, and promoted by Shamala Puneet, showcasing three plays of languages of India – Hindi, Urdu, and English, written and directed by three eminent personalities – Padmashri Tom Alter, playwright Syed Alam, and politician Salman Khurshid.


Certified and Registered Screenwriter with SWA [Screenwriter's Association]

2009 - 2010

Brand designer /Costume designer / Associate music video director /event organizer


Worked with Planet M music video called “PAL” again with National Award Winner Madhushree Bhattacharya, which was released by Padma Shri A.R. Rehman



Certified as a registered Director in IFTDA - The Indian Film and Television Directors’ Association.


2008 - 2009

- Corporate Brand designer of Celebrity Chef Sanjeev Kapoor’s “The Yellow Chilli”;

- Designer of “Gloria Jeans Coffee” of the CityMax group of Hotel (Landmark Group UAE)


Worked on “PIYA LAGI LAGANIYA” music video project of national award winner Madhushree Bhattacharya, as assoc director, Production designer, and costumer designer, with Ms Khan



HDFC Bank’s unique Corporate Sales’ Awards Night Event in Goa.

1998 - 2006

Costume designer for music videos

  • Worked with director Anubhav Sinha on the music video “Ghagro jo ghumiyon”of Ila Arun

  • Worked with Anubhav Sinha on the music video of Daler Mehndi – “Tunak Tunak Tun”

  • Worked with Anubhav Sinha on the music video of Daler Mehndi – “Sade Dil Te Churiyan Chalaaiyan.”

  • Worked with director Ken Ghosh on the music video, called “Ladkiyaa” by Singer-Actor Ravi Behl

  • Worked with director Ken Ghosh on the music video, called “BOL BOL” by Singer-Actor Ravi Behl

  • Worked with Kaizaad Gustaad on the title music video of “BOMBAY BOYS – MUMBHAI” by multifaceted star performer Jaaved Jaaferi.

  • Worked with Wizeminds Pvt. Ltd. on “MASTY” for music videos of Pakistani sensation "ALI ZAFAR..- Sun re sajaniya"


Asian Games- DOHA QATAR {2006}

Designed and styled as a Creative Costume Designer for the Asian Games opening and closing ceremonies, held in Qatar.



Certified Filmmaking Course at IMI - Institute Of Moving Images - Mumbai By Pankaj Roy FTII


Workshop in Acting and Stage direction, By Nadira Babbar @Ekjute


2004 - 2005

Documentary on combating natural disasters, for the WHO (World Health Organization)
Chief Asst. Director & Script-Head to director Raman Kumar. This documentary got screened in London by the WHO.

2004 - 2005

Tumko na Bhool Payengey- tv serial on DD National tv.
Asst. Director & Script-Team to director Raman Kumar

2003 - 2004

D.O.N. Detective Omkar Nath 
Asst. director to director Sidharth Sengupta

2003 - 2004

Ek Chaabi Pados Mein
Asst. Director to director Sidharth Sengupta

1996 - 2003

Costume Designer / Celebrity Fashion Stylist / Production Designer / Fashion Designer


Shamala Puneet has worked on innumerable ad films, T.V. commercials, serials, film and TV shows, music videos, talk shows, concerts, music fests, television and feature films.


- R&N Productions – Sony Television - Boogie Woogie

- Multichannel Productions - DD tv - Chitrahaar

- Silverline Productions - Bajaj Ki Lehren, Bajaj Fans and Almond Oil Commercials

- ABCL Productions Bus Itna Sa Khwab Hai, amongst others.

- Channel V

- Star TV


1995 - 2001

Shamala Puneet worked as event manager/organizer/costume designer and stylist on awards shows such as Filmfare, IIFA, Screen awards, international roadshows in the USA and Canada, music concerts cultural musical extravaganza like dandiya nights, and fashion events. 

Collaborated with various Event organizations like –

- Abu Malik Entertainment & Events

- Balaji Entertainment (USA) headed by Rakesh Kaushal 'Rocky' (Formerly known as Superstar Entertainment

- Jaaved Jaaferi Entertainment - 'Luck by Chance'

- The Moranis - World tours with celebrities

- Elizabeth Koshy Cause Celebre - 100 years of Godrej

- Stagecraft Entertainment


Zee Television introduced Shamala Puneet to T.V., with the pioneering super-hit travelogues ‘Phillips TOP 10’. Followed by ‘Colgate TOP 10’ and show theme



Fashion Designer for the title song of Hindi feature film ‘Aflatoon’ choreographed by Ahmed Khan, and directed by Guddu Dhanoa

1989 - 1994

Fashion Designer (New Delhi)


Shamala Puneet founded – Pure Sex 

Shamola Vee for Haute Couture Pret-e-porter. Her start-up, a garment manufacturing company 'Kutterz' produced and exported CMTFP (cut-make-trim-finish-packed) merchandise.


1993 -1994

- Shamala Puneet designed for Miss India contestants Sushmita Sen, Barkha Madan, and Maheep Sandhu among others.

- Director Design Studio of the Wild Orchid Fashion studio for Khaitan Industries (New Delhi)

1987 - 1989

​Shamala Puneet was one of the finalists for the national talent hunt held by the famous French label YSL – Yves St. Laurent.

Wills lifestyle fashion show 1992

1987 - 1989

NIFT – Fashion design Technology



1985 -1987

Rebranding of the BOAC – The British Overseas Airways Corporation, into it’s new avatar – The British Airways in India

Air France Cargo section office,

Saudi Airlines Airport Official Space and Pan American Airlines office. 

1981 - 1984

Interior & Furniture Design
Sir JJ School of Art



  • Film Direction

  • Screenwriter

  • Costume Design & Stylist

  • Design Consultant 

    • Interior​

    • Fashion

    • Set Design

  • Creative Director

  • Brand Consultancy​

    • Hospitality Brands​

    • Educational Brands

    • Literary & Arts

  • Production Experience in

    • Feature Films​

    • Short Films

    • Television Content

    • Documentary Films

    • Advertising Films

    • Music Videos

  • Events & Entertainment Projects​

    • Live Shows​

      • India 

      • International

    • Film Related Shows​

    • Book Launch Promotions

    • Promotional Shows

    • Fashion Shows

    • Corporate Events

    • Stage & Theatrical Shows

    • Workshops

  • Curator

  • Talent Acquisition

  • Projects Coordination

  • Edutainment Projects


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