SHAMALA PUNEET

In 1985, Shamala Puneet, equipped with a gold medal in Interiors and Furniture design from the esteemed Sir J.J. School of Art, Bombay, barely in her teens executed the rebranding of the BOAC – The British Overseas Airways Corporation, into it’s new look – The British Airways in India. She redesigned and executed all its commercial premises in the then called Bombay Airport offices, the VIP Lounges in Delhi, and at the head office at Vulcan Insurance Building, Churchgate.
With her work being appreciated she consequently worked on turnkey projects for Air France Cargo section office, Saudi Airlines Airport Official Space and the Pan American Airlines office. ​

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​In 1989, Shamala Puneet graduated in the first batch of NIFT, Delhi, and began her consultancy for both interiors and fashion design. She founded her design labels –Pure Sex and Shamola Vee for Haute Couture and Pret-e-porter. Her own garment manufacturing company 'Kutterz' produced and exported CMTFP (cut-make-trim-finish-packed) merchandise to local and international markets.

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​She was one of the finalists for the national talent hunt held by the famous French designer label YSL – Yves St. Laurent.
She was shortlisted for the top 15 designers for the first Wills Lifestyle Fashion Show in 1992. She was Director Design Studio of the Wild Orchid Fashion under the Khaitan Industries’ umbrella.

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Shamala Puneet designed for many Miss India contestants like Sushmita Sen, Barkha Madan, and Maheep Sandhu. The special winning shimmering silver sequined one-piece for the Swimsuit round worn by Barkha Madan in Miss India 1994 – crowned Miss India - Asia Pacific, was designed by her.

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​In 1996 she entered the Hindi film industry with the title song of film ‘Aflatoon’ directed by Guddu Dhanoa and choreographed by Ahmed Khan, and she was here to stay.

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Zee Television introduced her to T.V., with the pioneering super-hit travelogues ‘Phillips TOP 10’. Followed by ‘Colgate TOP 10’ with more than 1500 episodes of various other television channels like Sony, DD, Channel V, Star Television, etc with programmes like Boogie-Woogie, Show Theme, Chitrahaar, Lehren and many more.

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Since 1997, Shamala Puneet has worked on innumerable ad films, T.V. commercials, serials, film - shows, music videos, talk shows, concerts, award ceremonies, cultural programs, music fests, and feature films.

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Between 1996 to 2005, Shamala Puneet worked on many awards shows like Filmfare, IIFA, Screen awards, International traveling Live performing Film Shows in the USA and Canada, music concerts.

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Some of the event companies she has worked with, are:

Elizabeth Koshy's Cause Celebre 

The Moranis

Abu Malik Entertainment Events

Jaaved Jaaferi Entertainment - 'Luck by Chance' & Maximum Entertainment 

Balaji Entertainment USA headed by Rakesh Kaushal 'Rocky' (Formerly known as Superstar Entertainment)

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From1998 to 2010, music videos were the trend. Shamala Puneet designed & produced costumes for these superhits:

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1. Worked with director Anubhav Sinha on the music video “Ghagro jo ghumiyon” of ILA ARUN

2. Worked with Anubhav Sinha on the music video of Daler Mehndi – “Tunak Tunak Tun”

3. Worked with Anubhav Sinha on the music video of Daler Mehndi – “Sade Dil Te Churiyan Chalaaiyan.”

4. Worked with director Ken Ghosh on the music video, called “Ladkiyaa” by Singer-Actor Ravi Behl

5. Worked with director Ken Ghosh on the music video, called “BOL BOL” by Singer-Actor Ravi Behl

6. Worked with Kaizaad Gustaad on the title music video of “BOMBAY BOYS – MUMBHAI” by multifaceted star performer Jaaved Jaaferi.

7. Worked with Wizeminds Pvt. Ltd. on “MASTY” for music videos of Pakistani sensation "ALI ZAFAR..- Sun re sajaniya"

8. Worked on “PIYA LAGI LAGANIYA” project for national award winner Madhushree ji in all departments including direction and production costume and set design independently with Ms Khan, which was released by Padma Shri A.R. Rehman

9. Worked with Planet M music video called “PAL” again with National Award Winner Madhushree ji

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In the field of corporate branding, some of the work she has done is, Celebrity Chef Sanjeev Kapoor's The Yellow Chilli, 

'Gloria Jeans Coffee' of CityMax Hotels owned by billionaire businessman, Micky Jagtiani (Landmark Group UAE).

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Shamala Puneet is equipped with a high sense of creativity, backed by technical & academic qualifications.

Her intense experience in production, keen sense of observation, quick adaptation, and constant quest for knowledge enticed her into the world of filmmaking to understand creativity through the lens.

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In 2006, Shamala Puneet was an integral part of the design & creative team of the Doha Qatar Asian Games 2006 project, based out of Doha during this project.

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In 2005, she underwent formal training in filmmaking (IMI) after assisting award-winning Director Siddharth Sengupta of ‘Balika Badhu’, ‘Viraasat’, ‘Ek Chabi Hai Pados Mein’, and ‘D.O.N - Detective Omkar Nath’.  After graduating from the film school, she assisted the acclaimed veteran Writer & Director Shri Raman Kumar of  ‘Saath Saath’, ‘Sarhad Paar’, ‘Tara’ the famous tele-series, ‘Milli’ fame.

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1. D.O.N. Detective Omkar Nath 
   Asst director to esteemed director Sidharth Sengupta

2. Ek Chaabi Pados Mein
   Asst. Director to esteemed director Sidharth Sengupta

3. Tumko na Bhool Payengey
   Asst. Director & Script-Team to esteemed director Raman Kumar

4. Documentary on combating natural disasters, for the WHO (World Health Organization)
   Chief Asst. Director & Script-Head to esteemed director Raman Kumar

5. Piya Laagi Laganiya - Music Video
   Asst. Director / Production Designer & Casting Director

6. Benegal@work, for Zee Television
   Associate Director & Script-Team

7. Independent Hindi Feature film- “Paanchaali” (Pre-Pandemic)
   As Independent Writer, Director & Co-producer
   Additional Screenplay & Dialogue – Mam Honey Irani

8. Biodoc on Motivator Santosh Nair (Pre-Pandemic)
   Writer & Director

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Shamala Puneet believes that ‘Filmmaking is the culmination of all art forms’ Hence forayed into cinema. Just before the pandemic, Shamala Puneet was in the pre-production phase of two feature films scripted by her.

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Be it fabric, mortar & brick walls, a live show or a film story, or a music video, any kind of artistic and creative project - Shamala Puneet always converts powerful ideas into exceptional visual strengths - Making that her USP. She is a ‘hands-on’ person and connected to her roots.

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Current Project completed - Focus Live! Season 3 for TV USA Asia (AsiaStar Broadcasting Inc.) as Talent Acquisition & Guest Coordination; TV Asia is the first 24/7 information and entertainment channel for the South Asian community in North America (US, Canada & North America). Current season feature Honey Irani, Naaved Jaaferi, Manjot Singh (Oye Lucky), Sana Saeed (Anjali KKHH), Mohammed Turaz (Bajirao Mastani, Guzarish and Padmawat Fame), Amar Upadhyay, Raman Kumar, Sushant Singh, Manjari Phadnis, Madhushree Bhattacharya etc

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